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My Favorite Trend? Exceeding KPIs
Powering client success with data-backed strategies and strong relationship management
Strategic | Analytical | Collaborative | Results-Driven | Adaptable | Client-Centric
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Hi, I’m Michelle, thanks for taking the time to get to know me!
I’m currently an Associate Director of Paid Social Strategy at Ampliva, where I lead paid social strategy and client growth while supporting the agency’s internal sales goals. I believe in going beyond simply hitting KPIs, my goal is to fully understand each client’s business. I subscribe to their emails, opt into SMS, follow them organically, and stay so close to their brand that I often know when a product sells out before they do.
Thinking outside the box is what I do best. I approach every partnership with curiosity, creativity, and transparency by offering data-driven recommendations, test-and-learn strategies, and accurate reporting that not only drive performance, but also build deep client trust.
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What are people saying about me?
“... are great partners to us and go above and beyond (especially Michelle) - helping us solve problems and maximize profits”
“Michelle is always proactive & anticipating our needs. Super helpful & much appreciated!”
“Michelle has kicked ass, really understands the business and is really proactive at anticipating the needs. Has institutional knowledge.“
“I just want to say that the quality of customer service provided by ... Michelle ... have [sic] been fantastic. ... their professional can do attitude has been amazing. Big props to them on that.”
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Michelle by
the numbers
Drove a 171% increase in lead volume and reduced cost per lead by 61% by testing a new lead generation strategy using in-platform lead form features, outperforming the business-as-usual approach.
Landing page optimization test increased AOV by 82% for a home décor brand, driven by a strategic exploration of the customer purchase journey and on-site behavior.
Achieved 100% success rate in upselling and launching at least one new platform for every client, driving expanded testing and incremental growth.
Developed new creative based on best practices and competitive insights, resulting in a 17% decrease in cost per landing page view. The updated ads also delivered higher ROAS compared to previous creatives used in the account.
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